London-based search intelligence platform Captify for the open web, announced that Mike Welch will become Chief Executive Officer (CEO), succeeding co-founder Dominic Joseph, who will remain on the board of directors.
In his previous role as executive vice president and general manager of Xandr (Microsoft’s advertising and analytics subsidiary), Welch was responsible for leading all aspects of the business globally. Prior to Xandr, he spent two decades working mainly in advertising-focused roles at AT&T including Product, Sales, Corporate Strategy, and Business Development, including leading the sale process that resulted in Xandr’s acquisition by Microsoft last year. Welch was previously chairman of the board of directors for INVIDI Technologies and served on the Boards of the Video Advertising Bureau (VAB) and the Interactive Advertising Bureau (IAB).
“The opportunity to lead Captify into the next phase of its evolution is the perfect fit for me,” said Welch. “As a key partner for Xandr over the years, I’ve seen first hand the power of Captify’s technology. Captify has a unique and potent understanding of consumer intent, and there are limitless ways in which that intelligence can evolve all phases of Marketing. Building on the strong foundation that Dom and the team have created, we will scale-up the business and provide highly performant campaigns using consumer intent data across all forms of digital media, including CTV, Addressable TV and DOOH. Additionally, Captify’s cookieless solutions have been gaining widespread adoption, and we plan to continue to innovate and lead in this space.”
Since co-founding Captify in 2011, Dominic Joseph has grown the company to become the largest independent processor of search data outside of the walled gardens, connecting over 1 billion real-time searches every day. The business now operates in 13 territories globally, including the US, now its largest market. He also led the company through Series A and B funding, and majority sale to US private equity firm SFW Capital.
Captify’s search intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestlé, GSK, Uber, Mars, P&G, Sony and Toyota—without reliance on third-party cookies.
Image source: captifytechnologies.com
